Increasing your Domain Authority

Increasing your Domain Authority

Let's Increase Your DA


When I first started out blogging all I heard about was Domain Authority (DA) and if I'm honest, it scared me a little. I felt like I was in over my head and I had no idea what it was, why I needed to increase it or how to. After a while I realised it was a nifty little thing and I researched the hell out of it. So I thought why not share everything I learned, compile it into one place because I'm sure it's going to help someone else.

You may have heard the term "DA" alot which stands for Domain Authority and for the purpose of this post I'm going to use "DA" throughout.

WHAT IS DA?


DA is a site metric that was developed by MOZ, your site will have a number between 0-100 and this tells you how high ranking your website is on search engines, the higher the number, the better. There's so many things that come into the equation here on determining how high your number is but I'll get to that soon.

Each month MOZ will scan your website and give it a score out of 100 but bear in mind that to get as close an accurate reading as possible you will have to have your own domain rather than a .blogspot or .wordpress for example, as these won't give accurate readings on your score, if at all. It's also worth noting that within your first few month you may not get a score as it's not well established, through time your site will gain more credibility and your DA will improve.

You can check your DA score here - https://analytics.moz.com/pro/link-explorer/home

MOZ have just changed the way in which you can check your DA, before you could check as often as you like but they have now introduced the Link Explorer which is more accurate in checking DA but you only have 10 queries per month plus you have to sign up to use it. But this isn't too bad as you can sign up for free and there are a lot more insights that come with it. 

If you're looking to learn more about what DA means and how it works, searching on Google really helped me out in the beginning. There's so many posts and articles out there explaining it better than I ever could.

INCREASING YOUR DA

Now that I've spoke a little about what DA means let's get onto how to increase it.

● GET YOUR OWN DOMAIN NAME

If you still have a .Blogspot or .wordpress for example and DA is important to you then it's high time you consider getting your own domain name. When it comes to choosing one make it something easy to remember, something that will stick in people's minds and make it easily readable. Choosing something complex won't do you any favours.

● GIVE IT TIME

As I said before, over time your DA will increase because it's a long stand site but that doesn't mean you can rely simply on time, this is a small increase but an increase none the less.

● QUALITY CONTENT

It should go without saying that you're creating quality content, everyone who runs their blog will more than likely be very proud of their content but there are some things to consider when writing your posts.

Have keywords and phrases throughout the post, make sure it ties in with the title of the post as that will make it more readable not only to your readers but to search engines as well.

Sometimes it might be better to publish a few really amazing posts in a week rather than trying to blog everyday, that's not saying that your content everyday wouldn't be fab too, but in terms of planning and time spent optimising it, a few good posts are going to serve you better in the long run of DA is important to you.

● LINKABLE CONTENT

As with creating quality content, creating  LINKABLE CONTENT is very very helpful. This basically means something that people will find useful and hopefully link to, so taking your post as a link and referencing it. I remember doing this in my early days of blogging, finding posts I loved that inspired me and then linking back to them *not stealing their content btw* and all the while inwas doing this it was helping improve their DA.
Again, make sure it's relevant to your blog, well written and has keywords throughout.

● BACK LINKS

It's not only great exposure for you to guest post on other blogs or get your links on them it can be really handy when it comes to increasing your DA. The higher ranking the site the better. There are many ways to get gust post slots, looking through Facebook groups or posting out about them is helpful and sometimes you can find them in the #Bloggerswanted hashtag on twitter. Searching Blogging groups on facebook is a sure way to find something, I have seen many opportunities spread throughout. Just make sure that you write a post that is relevant to the blog/site owner and fit's in with your aesthetic as well. Keeping the content value high will see your link be more valued in the eyes of MOZ.

A good thing to try with this is finding someone who is willing to swap posts with you in a manner of speaking so you both write a gust post for each other and post them with each others links included, this way you mutually benefit from each other and it's not just a one way street kind of thing. 

● INTERNAL LINKS

Just like back links, internal links are very very important and this means linking your own content throughout your site and in other posts. For example, I have linked my advertising page within this post because it makes sense to what I was saying. I have also linked to a blog comment post I wrote because again, it makes sense to what I was talking about. That's the best way to do it, don't just start linking your content randomly but rather make it fit with what you are saying so it's serving a purpose, This keeps your content quality high and anchoring them to text that makes sense will help your score.

● SEO

I know that when you read "SEO" it can sometimes seem daunting and a huge task to get your head around but I promise it doesn't have to be some terrible task, not if you stay on top of it so I'm going to break down what I do to keep my site in check. If you aren't really that familiar with SEO yet then looking into it and teaching yourself will come in super handy! 

Image Alt Tags - When you upload your image you should be making sure they have Alt tags, this is something that will describe what the image is about and helps search engines read it and find it, for example, google will not be able to read the image other wise and if you do it, it's more likely to come up in a search for that term so try using something relevant to the image and post. Make it a habbit, as soon as you upload the picture, add the alt tags. I'm not sure how to do it on wordpress but if you click on the image in blogger then click on properties when the blue task menu appears that will let you place in tags. 

Search Description/ Meta Description - This is a sentence or short paragraph that tells people what the post is about so when it shows up in search engines people get a brief idea what the post is on. Using your keywords in this is advised and making it as catch as possible is also a good idea. 

Broken link checks - It's really good practice to check on your broken links regularly so you can get rid of them as soon as they appear. Every so often I will get comments on my blog that will have broken links in them and rather than keeping the for comment count it's much better to delete these as this will serve you better in the long run. When your site is checked by MOZ they ideally don't want to see many broken links, if any at all, this devalues your site and will go against you blog DA increasing. I use THIS site to regularly check my blog, I tend to do this once a month or every two months, if you wait it can be really tedious in getting rid of them all so stay up to date on it.

● USER FRIENDLY

Making sure your blog is user friendly is very important, make sure you check your blog regularly, critique it and make sure it's easy to navigate. People won't want to stay on a site or keep returning if they can't find anything on it or read it properly. I wrote a post a little while ago about what I don't like to see when I visit a blog so check that out to get an idea of why people may not be returning to your blog. Lot's of adds and pop up's seem to be a big trigger for people so keep these to a minimum or eliminate them completely.
You really want people to be staying on your blog as long as possible and returning so making it easy to navigate will help.


● SHARING YOUR CONTENT

Sharing your content across social media isn't only a great way to get it out there it's also great for building your DA. A high ranking DA most likely means high traffic so the more you share and get it out there, the better. This allows others to share your content and widens your reach. Encouraging your readers and followers to share your posts from your site will help Google see your blog as trustworthy and will go towards increasing your Domain Authority.

● ADVERTISE 

Advertising your blog through peoples advertising packages can be a good way to help Increase your DA because this get's your links onto other sites. When choosing who you will advertise with it's important to take into consideration their DA as well, like with building links and getting back links, the higher their site is ranked the better for you as well so checking their DA score can be handy, just put their blog URL into the DA checker if you have any doubts. 

I also offer advertising for people and many keep coming back because it's helped them which I love so if you fancy seeing what I offer, Check out my Advertising Page.

● MOBILE FRIENDLY

a Mobile friendly site isn't only good for your readers and aesthetically pleasing, it's also good for helping you improve your DA score. A large number of us will use our phones or tablets to access blogs these days so making sure it look's good on those screens will ultimately help you. If your site isn't optimised yet, do it. 

To check your site and see if it's mobile friendly, you can use this test here by google - https://search.google.com/test/mobile-friendly

● COMMENTING ON BLOGS

This one is something I definitely found that helped me with my DA. Once I started to regularly comment on blogs I found my DA increasing a little faster with each update. I couldn't tell you how this works but always leave your URL at the end of your comment but not in an obnoxious way. When I sign off I will do it like this - 

"Jordanne // Thelifeofaglasgowgirl.co.uk"

You also should leave more than 8 words in your comments, not only does this go against your score it will muck up the persons blog you are commenting on as you will be seen as spam, one word comments wont help you and neither will saying "Great Post" and leaving your link, not only does it make your spam score higher it makes you look like a tool. I have written a post about this before which you can read here - Blog Comments 



And that's everything I have learned so far about increasing Domain Authority. It can be a lot of information to take on board but trust me, it's worth it and if you want to increase your DA then applying these steps and making some thing a routine will help you soar. Please remember though, a number does not define you and everything takes time, your DA won't go fro 7 to 30 overnight, that's just not possible so have fun with your blog, and keep good maintenance.


Increasing your Domain Authority


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67 comments

  1. Thanks for this, some great tips. Since I set up my own domain I've been looking at improving my DA. I'm still quite new so this is really helpful ��

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    1. Thank you for commenting :) I am so glad you found this helpful.

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  2. Since being new in the blogging world I’m just coming to know of these words. I was looking for a simple yet detailed article to read that would be easy to understand what is domain authority- glad I found this, it has answered all of my questions! Thanks Jordanne!

    -Soffy @ themumaffairs.blogspot.com

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    1. Thank you for your comment :) I am really glad you found my post helpful :)

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  3. This is such a helpful post Jordanne! I had never bothered using search descriptions on posts until now, I guess that's how I'll be spending my afternoon ha! Really well written and easy to follow - thanks! x
    www.misszarabelle.com

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    1. Thanks Zara! I am really glad you found this helpful :)

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  4. I found this really helpful and informative having only just started up (literally yesterday) I've been following you on twitter and reading your blog for awhile though.
    Natasha- natashaleah.blogspot.co.uk

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    1. Thank you for commenting :) I am really glad my post has been helpful!

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  5. I found this so so helpful! Thank you so much! xo | www.littlebeautyblogxo.com

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  6. This is such a helpful post, Jordanne. I changed domains last August so my DA went down and it's a hard slog to get it up again. The internal linking thing is something I need to look at, particularly with regard to older content. And swap guest posting is a great idea. Fab tips, thank you so much for sharing! X

    Lisa | www.lisasnotebook.com

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    1. Thank you so much for your comment Lisa :) I am really glad you found this helpful!!

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  7. It's my of my resolutions to try and increase my DA so this post was super helpful! So many tips to go ahead and try :)

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    1. Thank you for your comment :0 I am really glad this has been helpful

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  8. Really informative post for a relative newbie like me! Thanks for sharing your tips - incredibly useful! Just a question though, what differentiates a backlink from a link you leave in your comment? Thanks again. X

    Hebah
    https://www.hebahpervaiz.co.uk

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    1. Thank you so much for you comment 💕 I am really glas this has been useful to you :)

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  9. What a brilliant post Jordanne! So informative and helpful. It wasn't really until last year that I started focusing on my DA and posts like this were so helpfu. There were definitely a few things I didn't know about that you mentioned so I'll be working on those now! x

    Tiffany x www.foodandotherloves.co.uk

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    1. Thanks for commenting Tiffany! I'm glad it's helpful, just wanted to share how I started to increase mine for others :)

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  10. This is really awesome advice! Thank you. I started blogging a few months ago, but just set a serious schedule and I'm looking for ways to increase my site's presence so my words can really make their way into the world. Thanks again :)

    Ash | http://www.themessylife.com

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    1. Thank you for your comment :) hopefully these tips can help you then :) good luck

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  11. This is really awesome advice! Thank you. I started blogging a few months ago, but just set a serious schedule and I'm looking for ways to increase my site's presence so my words can really make their way into the world. Thanks again :)

    Ash | http://www.themessylife.com

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  12. This is such a helpful post! My DA score has been stuck at 11 for ages and I had no idea how to improve it but this has definitely helped ��
    Charlotte | charlotteshares.co.uk

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    1. Really glad my post was helpful! :) thank you for commenting

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  13. This has been sooo helpful! I find DA so confusing & I have very recently got my own domain so this has really helped. Thank you for sharing! ✨

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    1. Thank you for your comment Alice :) glad this has helped you!

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  14. This blog post would have been so helpful when I started blogging. You really di a great job explaning what DA means etc.
    Thanks for sharing. Lea, xx

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    1. Thank you so much! I wanted to keep it simple and straight instead of loads of technical jargon

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  15. These are such helpful tips, especially for someone like myself who is still trying to get to grips with the technical side to blogging! I currently don't have my own domain, but I aim to change that this year so I'll be bookmarking your post and coming back to it when I start working on my DA!

    Rachel | kyvbey.blogspot.com

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    1. Thanks for your comment Rachel :) glad these have been helpful :) good luck with going self hosted

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  16. this post was so so helpful, thank you so much! I'm going to drop you a message too about your ad packages x

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    1. Really glad this has been helpful :) thank you for commenting!

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  17. Read this yesterday! Super handy to know these things even if I'm not self hosted yet :)

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    1. Thank you so much for commenting :) always great to have on hand incase you ever do :)

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  18. I'd never heard of DA before, so this was very helpful/good education. At the moment I'm still one of those blogspot.com guys, but I've been thinking lately about the possibilties to change it to a 'real' domain (although, as I said to myself, I first should start writing more regularly. Working on it, working on it...). ;)

    You've explained it very clearly and I'll bookmark this in case I do decide to make the leap and cut off my blogspot-tail. Thank you!

    Love,
    Dominique

    www.fashionedbypluche.blogspot.com

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    1. Good luck with your blog! Only do it when you feel ready and just know, going self hosted is worth it :)

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  19. I love this so much - it's given me so many good tips. I've been struggling with getting a bit more traffic to my blog and really think improving all this will help!

    So goooood!

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    1. Thank you for commenting, I'm so happy that you've found my post helpful :)

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  20. This is such a helpful post! You have made it sound so clear and easy to follow too. I am having to rebuild mine from rebranding but am taking my blog to hopefully be more established

    Stacey | http://simplystacey.co.uk

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    1. Thanks for your comment Stacey :) I'm glad it's clean and helpful :)

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  21. Wow! Thank you so much for this blog post. I had no idea about this thing called “ DA”. I always associated that with DeviantArt. Haha!
    I would like to look at paying for my own domain name, but worry about the expense. I used Wordpress, so could use their offer, but I’m not too sure about it? What do you suggest?
    Thank you!

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    1. Thank you so much for commenting ^_^ I'm not too familiar with #wordpress if I'm honest but I have a friend who paid for it through #wordpress and wishes they done it through a hosting site like godaddy- although I wouldn't reccomend them. That's who I'm with and when my year is up I'm changing as the past two years haven't been great with them, they put their prices up so much! I think asking for advice through Twitter would be a good suggestion tbh. Use the bloggerstribe hashtag - #Bloggerstribe and we will RT it for you to get it seen and help you get some answers.

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  22. This is so helpful! I always check my DA, but I had absolutely no idea how to change it. You've made it all sound so simple too. Great post xx

    Hannah | luxuryblush

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    1. Thank you for commenting Hannah! I'm really glad this has been helpful, that was my aim :)

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  23. I really need to get better with internal links. I always forget! Thanks for the reminder. Great post.

    www.somethinginthewayshemoves.me

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  24. This is really helpful and great blog post. I really enjoyed reading it xx

    anniens.blogspot.com

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  25. This is great thank you!
    I used to have my blog via my business website but it wasn’t what I wanted so started a new one on Wordpress in October. My DA is currently 1.
    So I am guessing it will take a while as it is new.

    Lynsey / www.larkandlily.co.uk

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    1. Thank you so much for commenting :) Yeah, time is everything, the older your blog gets the more your DA will increase :)

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  26. Knowing that your DA will increase with time is so important for new bloggers because it's so easy to get disheartened when you start out with a DA of 1! The alt image keywords on the photos in every post is something I definitely need to work on, I always forget and it's really naughty of me because they make such a difference!! Advertising is also a brilliant idea, anything that can get more people clicking on your blog can only be a good thing! Thanks so much for sharing your brilliant advice, I'm sure so many people will benefit from it!

    Abbey x
    http://www.abbeylouisarose.co.uk

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    1. Thank you so much for your comment ^_^ It really is important to remember that! Time makes a world of difference

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  27. I love this! I'm definitely going to keep this post in mind when I can finally go self hosted and get my own domain. Some of these points actually make sense and I'm already doing so many of them. Hopefully when I do have my own domain, I will have a good score. Thank youu for all this information lovely, I feel it's been very helpful to not only me but other bloggers.

    Gemma | www.anoceanglimmer.wordpress.com

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    1. Thank you so much for your comment Gemma :) I'm glad you found this helpful!

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  28. Thank you so much for writing this. I'm trying really hard to improve my DA but I wasn't really sure where to start. Now I do! Lifesaver <3

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    1. Thank you so much form commenting :) Glad this was helpful :)

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  29. Great post Jordanne! I found it really useful and you've simplified it all really well, now to try and increase my DA :)

    Jenn // http://www.andthebeatgoes.co.uk/

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  30. This is so helpful! I love it! Great to see others share helpful tips!

    Vanessa | therealnessonline.com

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  31. This is honestly so helpful! I always keep checking my DA, but I never knew how to increase it. Thank you so much for this!

    Larice x || http://hilarice.com

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  32. Informative post for increasing domain authority of the website. Now I can work for improving DA and I believe these are the best tips to increase it.

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  33. I still find DA Authority so confusing but this really helped, we got ours from 7 to 18 in a month which might not be much but we're getting there lool!

    http://www.milknews.co.uk/

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  34. This is really helpful. DA Authority is something I'm now starting to pay attention to and work on, and I was sure I remembered seeing a post from you on it - I'm really glad I found it!

    Em
    www.emsworld.co.uk

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  35. This post is really helpful. DA Authority is something I am only now starting to pay attention to and try to work on, and I was sure I remembered seeing a post from you on it - I'm really glad I found it!

    Em

    www.emsworld.co.uk

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  36. I am so pleased that I was directed to this post (thank you Twitter!) I literally have been trying to get my head around all this for the last few days! Simple & easy to understand. Thank You!

    Melanie/ www.DelicatelyDoozy.co.uk

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  37. This is fabulous information! I had been trying to learn a little more about DA and your post is a great resource, thanks! ~ Cris @ The Biblio Blonde

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  38. Thanks for the useful post! I've only recently started looking into increasing the DA of our website so this has been very helpful, thank you :)
    https://MCAdventureBlog.com

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  39. Thank you for creating this post. I came across it on Twitter. I have been struggling to understand some of these concepts and the way you have explained them make perfect sense to me now! Thank you again.
    Ashley - https://www.lellalee.com

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  40. That was very useful, easy to follow and not full of jargon - I am putting your suggestion to work by commenting more than 8 words here, then going back to my site to tinker with meta data etc. Thank you
    Margaret
    http://www.livingquietlymagazine.com

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  41. These are such good tips! I'm often referring back to this post - thank you so much for sharing!

    Sending you good vibes for a wonderful week!

    Nati x | www.curatedbynati.com | @curatedbynati

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