How to Create Eye-Catching Branding for Your Blog
How to Create Eye-Catching Branding for your blog | A Complete Guide to Blogging Part Three [Updated – Feb 2025]
Having a distinct voice in blogging is a major selling point. Having a distinct voice and uniquely eye-catching branding is even better.
Branding is an important part of your blog and standing out from the crowd. Making sure that you are uniquely you, and you don’t blend in is key to being memorable.
As branding is an important part of your blog, I’m going to take you through how to create eye-catching and unique branding to make sure you stand out.
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How to Create Eye-Catching Branding for your blog
First things first.
What is your vibe?
In order to create branding that matches you, your content and overall online persona, we need to create a mood board.
Eye-Catching Branding: Creating a moodboard
Creating a moodboard will help you suss out what your vibe is and the aesthetic you want to achieve.
This is a great way to get creative making a mood board that encompasses you and your blog as a whole.
Here’s some things to think about when creating your moodboard
- What colours do I like?
- How do I envision my blog ?
- What kind of mood do I want to create?
- How would these colours go together?
- What fonts do I like?
You can use whatever you like to create your moodboard from magazine cut outs on cardboard or using an online design suite like Canva.
Just make sure it’s somewhere you can easily access and can comfortably work on.
Once you’ve decided how you’ll create your moodboard, it’s time to get making.
For the purposes of this blog post, I’ll be using Canva to demonstrate the moodboard.
Using Canva to create your moodboard
In Canva, you’re going to want to go ahead and open up an A4 document or use the free moodboard template.
I’ve created a free moodboard template for you to use alongside this post. I’ll be guiding you through putting your moodboard together and using this moodboard as a reference. So, feel free to get your own copy from the link below.
The template is completely free to use! Just use the link below to go to the template on canva. Everything is customisable so you can make it uniquely yours.
Get The FREE MoodBoard Template Here – Free MoodBoard template on Canva
Step by Step guide on using the moodboard template
These steps work for Free and Paid versions of Canva.
You’ll notice that I have filled this template in using the profile of a cooking blog. This is a fictional blog I’ve made up for demonstration purposes.
Go ahead and open up your template. Once open you’ll see the moodboard that already has photos inserted.
Don’t worry as you’ll be replacing them with images you like. If you’ve gathered images from free stock photo websites such as Pexels and Unsplash, or taken your own, go ahead and upload your photos to canva.
or
If you would rather use Canvas stock photos, go ahead and open up the photos section which is clearly marked in this photo.
Once you have your photos sorted, it’s time to get creating your moodboard.
Add your photos into the template by simply clicking and dragging your chosen photo over an existing photo.
Your photo will replace the one already there.
After you’ve added in your photos, it’s time time to look into fonts you like.
You can use the text already placed in the moodboard to scroll through and see what you like. Once you’ve found the ones you like, change the fonts and write the font names in the text box.
Your moodboard is now complete.
Now it’s time to move onto creating a logo and blog header that represents you.
Creating a logo and blog header
Creating a logo and blog header may sound daunting, but it can be a really fun process. It’s a way for you to connect to your blog and get creative.
For the purposes of this post, I’ll be using canva to demonstrate how to create your own logo and blog header. The same fictional blog as the mood board will be used to demonstrate the logo and header as well.
Although this is a cooking themed logo, the steps still apply to creating your very own.
Using Canva to create a logo and blog header
In canva you’re going to want to go ahead and open up a blank logo design.
The size should be 500 x 500px
Or you can use this handy link to a blank logo with optimal specs – Blank Logo Template
Go ahead and create one for your blog header as well.
The specs for your blog header will depend on your blog theme.
But the standard sizes are
- 1024 x 768px
- 1149 x 300px
- 11200 x 628px
Play around with the different sizes to see which one suits your needs and try other sizes not mentioned here if needed.
Whatever size you go for, the steps are all the same.
With your blank templates open, head on other to the elements section on canva. Locate the search bar and type in a word or phrase that describes what sort of logo you want.
This could be anything such as:
- A book
- Woman cooking
- Simple line art
- Woman jogging
- Man walking a dog
- House
- Cleaning
- Social media
- Someone on a laptop
- Travel
- Fitness
Choosing the design
Try out a few different phrases to find graphics that you like. When you see one you like, click and drag it onto your blank canvas.
Place all the ones you like on different pages to help you see them clearly and try each of them out.
Once you have the designs you like, it’s time for text.
If you’ve already created a mood board for your blog, you can see what colours and fonts you liked and test them with the graphics.
Creating your colour pallet
To create a colour pallet using your moodboard, upload it to a free HTML colour picker. You can use this to pick out specific colours and build your own colour pallet.
I personally recommend this free HTML Colour Picker – imagecolorpicker
If you can’t quite seem to get exactly what you’re looking for, check out Pinterest.com.
There are lots of colour pallet graphics on Pinterest, just search “colour pallet” and a bunch will come up.
Eye-Catching Branding, but for the wrong reasons
When you’re creating your branding, be mindful of the colours and text you’re using together. You don’t want to be using clashing colours or hard to read fonts.
Here’s some examples of branding that’s not eye-catching for the right reasons:
Finalising the design
After you’ve had a play about with designs and creating your colour pallet, find the one you like the best.
You can use the same design for your logo and header like this example
Or you could use something different for each of them. Although I would suggest keeping them the same for branding and identity purposes.
Buying a logo / blog header
If having a unique logo or blog header designed for you is much more your taste, then consider checking out Etsy.
There are lots of talented graphic designers on Etsy who can create a logo and blog header for you.
Your Eye-Catching Braiding identity
Once you have your branding identity figured out from colours to logos, it’s time to make your blog reflect that.
Make sure you have a note of the HEX colour codes as you’ll need these to make your blog theme colour match.
If your on WordPress, I highly recommend 17th Avenue for blog themes. They are super easy to use, fully customisable and you can make the colours match your branding.
There’s lots of support pages for each theme detailing how you can use the themes and customising them. 10/10 recommend!
Branding reflected on social media
You’ll also want your branding to carry over from your blog to your social media sites. You can reflect your branding onto your social media by changing header images like on Twitter and Facebook.
You can also use branded Instagram Highlight Covers and create unique Instagram posts and stories.
Looking for Instagram highlight covers? Check out my Etsy and Gumroad stores to see all my available designs and templates.
Etsy
Gumroad
If you’re using Pinterest, which I highly suggest you do!
Then you should use stand out Pinterest Pins that fit your branding to showcase your content and are clearly designed for converting views.
Want to free up some time and get easy, beautiful Pinterest pins that are effective? Then check out my Etsy store which has a variety of different Pinterest Pin Templates.
All are completely customisable, easy to use and take the time out of creating endless pins.
The Pinterest Pin Templates have been designed with the Pinterest optimal specs and created to be bold, stand out and convert views into clicks.
GEt your hands on eye-catching Pinterest Pins Today!
See all of the available designs on my Etsy store.
In conclusion
I hope that I’ve been able to help you with your blogging journey and creating stand out branding in this instalment of A Complete Guide to Blogging.
It’s been really fun so far getting to share all this information that was originally going to be part of an ebook.
Releasing this content on my blog instead of charging in an ebook has for sure been the best decision because I truly do love getting to help other and pass on knowledge.
Especially as I’ve been there as a new blogger looking for effective information that is genuinely helpful.
If you haven’t read up on the previous posts in this series yet, they are linked below in order. In the introduction post I’m talking about what’s to come, my plans and why I decided to release this content for free.
a complete guide to blogging series
- A Complete Guide to Blogging | Introduction
- Effective Blogging Resources | A Guide to Blogging Part One
- How to Start a Blog | A Guide to Blogging Part Two
Good tips here Jordanne. Canva rocks as a brand-builder for bloggers because we access much functionality for free. My developer helped brand my blog with an eye-catching theme. He knocked it out of the park.
I loved your post! I try to have a clear branding strategy, but sometimes it’s difficult to create the same vibe when you don’t have the right pictures to add. This gave me some ideas on how to fix it though, so thanks!
These are great tips; thank for sharing this info as it’s often an aspect of blogging that we underestimate the importance of. It’s great that there are now so many apps and programs that can help us design something too — fab post!
Cohesive branding is definitely a must (…and something i’m working on at the moment, it’s time to get serious about my blog & everything again!) Thanks for sharing, it’s definitely given me some inspo. x
Thank you for sharing this!
Very good recommendations here. Last year when I was rebranding I had to sit down and think about what I wanted to portray through my blog. Ultimately I wanted colour, I wanted good but non-gendered vibes. I, myself, am an all-black everything person, but that doesn’t suit my blog and what I’m trying to get across.
Thanks for sharing! Easy to understand and very well composed.
Awesome post. Learned a lot about branding my blog. I use Canva sometimes for my blog. My temporary logo is made using Canva. My blog is working progress and I hope to take a few pointers from your post.